Yves Saint Laurent - Mon Paris
The fashion house of Yves Saint Laurent used the city of light and fashion as an inexhaustible inspiration for its perfumes. After the famous lines that started with the 1983 Paris and 2009 Parisienne, YSL is launching the new Paris-inspired line called Mon Paris, coming out mid-2016. Mon Paris is announced as a dazzling fragrance that represents a modern olfactory interpretation of love, free from all the obstacles, dedicated and intense.
Stephan Bezy, international general manager of Yves Saint Laurent Beauté, told wwd that Mon Paris is “complementary” to Black Opium, representing the new pillar fragrance for core consumer expected to be slightly older Millennials, 25 to 30 years old (with Black Opium targeting 20 – 25). He also added that the objective was to rework a modern chypre fragrance, developed with Firmenich perfumers Olivier Cresp, Harry Fremont and Dora Baghriche: “We invented a [white] chypre,” he said.
The composition has a fruity start, intoxicating floral heart and a dark chypre base. It opens with a juicy and sweet blend of Calabria bergamot, strawberry, raspberry and pear. The heart is dominated by datura flower accompanied by a bouquet of peony, Chinese and Sambac jasmine and orange blossom. Airy crystal white musk (three types of it), ambroxan and an intense patchouli duo (from Indonesian and Guatemala) provide the provocative classic chypre signature base.
Yves Saint Laurent-Mon Paris is available as a 30, 50 and 90 ml Eau de Parfum.
Yves Saint Laurent-Mon Paris
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